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aztec nights

I created this logo for a student group on campus that promoted a sober alternative to the party atmosphere of San Diego State. The group wanted to promote its diversity in not only the type of events held, but also the people who attended their events.

My main objectives were to create a mark that represented the group as energetic, fun, as well as diverse. In order to achieve all these objectives I took a variety of wacky typefaces and put them together into one mark. This variety of wacky, fun, fonts together represented the diversity of events and people. I created more energy to the mark by adjusting the alignment of the letters.