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aztec hockey

I worked with San Diego State University Ice Hockey extensively from 2005-2008. I worked as a volunteer, but took great pride in my work. It felt great to contribute to the team and help spread the word about SDSU hockey in San Diego, which was treated very much like a subculture. I did everything from web design to photography for the team, as well as played on the team in 2006-2007 season. Being a part of that team with those group of guys was a great experience that I won't forget.

I wanted to play into the underdog persona of club sports at San Diego State, and into the sub culture of Hockey in San Diego. I wanted the advertisements to have a punk rock aesthetic, because in many ways hockey in San Diego at San Diego State was a punk rock sport. I wanted the advertisements to be gritty and in your face, and ofcourse everyone relates fighting to hockey, so I gave it to them.